LAUNCH
Zara Campaign
Fashion
2024
Content & Production.
We bring the brand to life across every channel and format — from campaign direction to the final frame.
What LAUNCH covers
- Campaign concept & art direction
- Photography & retouching
- Video production & direction
- Social content systems & templates
- Copywriting & editorial
- Influencer creative briefs
- Launch strategy & rollout plans
- Print & out-of-home
A brand only exists when people see it. LAUNCH is the movement where strategy becomes story — where the identity we built in movement one gets a face, a voice, and a presence that demands attention.
We don’t just produce assets. We design content systems that work at scale — consistent, recognisable, and efficient enough to fuel every channel without losing signal.
“Content isn’t filler. It’s proof that the brand is alive.”
Ready to launch with precision?
Our process
01
Discover
We immerse in your brand, market, and audience before touching the work.
02
Define
Strategy, positioning, and creative direction agreed before execution begins.
03
Design
We explore, iterate, and refine — only presenting work that solves the brief.
04
Deliver
A complete, production-ready system handed over with documentation and support.
Common questions
Yes. We direct, shoot, and produce in-house for most projects. For larger productions we bring in vetted partners — always under our creative direction.
Campaign concept and production typically runs 3 to 6 weeks from briefing to delivery, depending on scope. Social content systems can be built in 2 to 3 weeks.
Yes — ongoing content production is part of our SCALE service. LAUNCH is the one-time or campaign-level production sprint.
We deliver for all major formats: Instagram, TikTok, YouTube, paid social, out-of-home, and print. Aspect ratios and file specs are confirmed during briefing.
This is one phase of the journey
See how we connect all three →